Our most recent product is called Brace.
Brace is a digital online DIY Will product that allows people to make their Will in 20 mins.
The cost of the product is £119 and it allows you to make unlimited changes to it for life at no extra cost.
This product is our newest addition to the suite of products we are developing to innovate and revolutionise the way in which the nation tackles major life events. This tool takes us one step further in educating the nation on the value and importance of this document while making it easily accessible, cost-effective, time-efficient and stress-free.
Just like our house-buying product, Merge, and our remortgage product, ReMerge, the product will be accessible in one of three ways – bought individually, gifted to another, or rewarded by way of employee benefit. We want to make the product as accessible as possible to everyone and to encourage first-time buyers to get their Will.
Brace is a great bolt-on to house-buying and financial planning conversations, particularly with intergenerational planning discussions being paramount as we prepare for the £5.5tn Great Wealth Transfer.
We are combatting the stigma around Wills. We believe that everyone should have one and that all adults should have the right to a choice about what matters most to them for whenever the time comes.
Three in five (59%) UK adults have not written a Will. This equates to 31 million people, whose property, financial and other assets could be left to someone they have not chosen when they die. Not only this, but 5.4 million people have no idea how to make one.
If we could unfold the future, the present would be our greatest care – Edward Counsel
For more information on our products and services, please visit us.
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